LEAD GENERATION

50% of all leads are qualified but not ready to buy.

Gleanstar Research

Remarkable content is solution-based, not product-based. So how do you get leads before you discuss product, and nurture them over the course of the sales cycle? A key is creating the right content for the right prospect at the right time. Below are critical components in the quest to bring prospects in to you, to build leads, conversions, and assets under management.

Blogging

A blog is a collection of articles that provide helpful, valuable, educational content for your potential investors. It is a fundamental way to easily and effectively draw prospects to your site. But blogging can be challenging. If you are currently blog-free, what do you write about? How often? Successful blog elements – which we can help you create and manage –  include relevant content, keywords, responsiveness, and connection to specific marketing campaigns.

Landing Pages

Landing pages are, quite simply, the pages where your prospective new clients “land” when they respond to your free eBook, white paper, demo, or request for phone consultation. Each offer should have its own landing page. The thank you page is what your leads see after they fill out the form on your landing page. Here you can restate the value of the offer, and help guide your lead through the sales process.

Calls to Action

Calls to Action are the forms and links on your site, blogs, emails, eBooks, and landing pages where you ask leads to go for more information. According to Online Marketing Coach, 70% of small businesses aren’t using calls to action on their home pages, or anywhere else on ther site. If you want a lead, you have to ask; we’ll help you ask with customized CTAs.

eBooks

eBooks are the informative, educational free offer that your prospects see on your landing page. Along with blogging, eBooks – or their cousins, the white paper, case study, podcast, and research report – can help make you an industry leader through education. Teaching builds authority and trust with prospective clients. We typically create one or two new eBooks per month for clients; your mileage my vary.

Email Marketing

Email marketing seeks to nurture your list of existing leads further through the sales funnel, and ultimately, into long-term clients. We’ll seek to help you create educational content, build and segment your list, and determine a publishing schedule. Does email work? According to the Direct Marketing Association, 66% of consumers have made a purchase as a result of a marketing email.

Pitch Books

A persuasive pitch book can be the key to promoting your fund’s investment story, style, and pedigree. The basic elements of a powerful sales deck include these simple sections: the executive summary, why you, why now, performance history, management biography, service providers, legal disclaimers, and contact information.

Fact Sheets

The humble fact sheet – often referred to as a flyer or throw-down by brokers, and as a tear sheet in the hedge fund world – is your opportunity to present your case. An effective fact sheet does more than tell the facts – it sells your story.
The humble fact sheet – often referred to as a flyer or throw-down by brokers, and as a tear sheet in the hedge fund world – is your opportunity to present your case. An effective fact sheet does more than tell the facts – it sells your story.