PAID ADVERTISING

43% of all marketers found a customer via LinkedIn in 2013.

HubSpot, State of Inbound Marketing Report 2014

Paid advertising – for financials service firms – typically LinkedIn, perhaps FaceBook, possibly Twitter – has the power to drive potential clients to your website, putting you directly in front of your target audience. Using keyword strategies to build cost-effective campaigns, InCapital Marketing can help you leverage that power on the most popular social channels.

Our in-house dedicated paid advertising team works with investment managers off all sizes. We’ll tailor our formula to your business requirements to build optimized campaigns and drive profitable returns.

Social Media Advertising

Social media advertising can help build your network across many social hubs online, as well as be an effective selling, lead generation, or brand-building tool. According to HubSpot, social media produced 2x the marketing leads
of tradeshow, telemarketing, or direct marketing in 2013. Our team can help you create campaigns that will drive ROI.

Paid Search Advertising

With the right strategy and execution, paid search marketing can be highly measureable. We will work with you to determine a plan of action that will maximize your ROI by driving efficiencies and scaling campaigns to increase revenue through: strategic bid management; advanced geographic and device targeting; campaign structures that allow for flexible budgeting; and focused consumer strategies aligning keyword, ad copy, and landing page optimization.

Does Paid Advertising Pay?

Our job is to help you determine whether pay per click advertising is right for you, and if so, to help you create the headlines, text, images; manage A/B testing, supervise the bidding process; and provide the analysis for click though rates, cost per click, and cost per lead.