HOW WE ENGAGE

Inbound marketing delivers 54% more leads into the
marketing funnel than traditional outbound leads.

HubSpot, State of Inbound Marketing Report 2014

Serebrin Partners is committed to driving measurable marketing results for our investment manager clients. Our management, sales and marketing and design and development teams look to work together with you to produce compelling marketing content, superior service, and lead-generating, high-converting materials.

Analysis & Strategy

Drive more revenue by understanding your company, your customers personas, and your competition first.
  • Competitive Analysis
  • Branding
  • Website Audit
  • Marketing Material Review

Content Marketing

Develop sales-worthy and critical information that provides solutions to your prospects and clients pressing problems.
  • Blogs
  • Landing Pages
  • Calls to Action
  • eBooks
  • Email Marketing
  • Pitch Books
  • Fact Sheets

 

Inbound Marketing

Engage your customers and achieve higher ROI than traditional marketing, and spend less than traditional marketing in the process.
  • Lead Generation
  • Pay-Per-Click Advertising
  • Social Media
  • Website Audit
  • SEO

 

Website Design

Attract as many visitors to your site before they see your competitor’s sites – and inform, eduucate, and delight them with rich resouces.
  • Graphic Design
  • Attract Investors
  • Convert Customers
  • Close Clients

 

Compliance

The rules for marketing communications and social engagement for financial services firms is of course, ever evolving. The requirements for RIAs, separately managed accounts, private equity, and mutual funds may be somewhat less restrictive in general solicitations than that for hedge fund managers.

The majority of social media usage – on LinkedIn, Facebook, Twitter, Google+, YouTube, and blogs, for example, are considered interactive content by FINRA. Current guidance for RIAs, SMAs, and private equity firms in social media holds that the use of internet-based social media communications must be viewed and monitored in the very same way as written communications and in-person conversations. Regulations and suitability requirements also apply to any forms of your advertisement, sales literature and correspondence when used in social media.

For hedge fund managers, the JOBS Act may provide an opportunity for smaller firms that are less well known to get noticed by investors, which otherwise may have been inaccessible. If this is you, new opportunities to build a brand, which allows you to communicate your core values to a wider audience, may have positive implications on future fundraising.

We’ll work with your legal and compliance departments to ensure that communications are in accord with the appropriate guidelines and requirements.

Past performance is not necessarily indicative of future results. We’ve seen in it a million times. It’s true, and a necessary component of all your marketing communications.