What can blogging do for you? Blogging is a fundamental way for you to attract more qualified website traffic, therefore helping you convert better leads and close more customers.

More Leads

Each blog page is an opportunity. The more indexed pages you have, the more opportunities you have to get found online. Once a visitor finds your blog, this opens the door to them wanting to learn more.

More Visits

By providing value, blogs can easily and effectively draw prospects to your website. Each and every post you write gets published as its own, individual, indexed page on your website.

More Clients

Blogging helps you become an industry leader through education. Through education, you can build authority and trust with prospective clients.

Know Your Audience

Only publish content that’s on-topic and important to your clients…ideally, your ideal clients. If your blog posts actually helps to solve your prospects problem, they’ll come back for more.

How to Generate Blog Post Ideas

First are your customers. What kinds of questions do they have, and how could you answer them in a blog post? Second, you can iterate ideas by changing the topic from something broad to something narrow.

Headlines Matter

Try to keep your headlines actionable, keyword-conscious, brief, clear, definite, and, hopefully, intriguing.

Blog Frequently

So how often should you blog? The best answer is as often as you want to be heard. According to HubSpot, 67% of marketers who blog at least once weekly reported positive return on their investment for overall marketing efforts.

Blog Formatting Counts, Too

You’ll want to make your blog post as long as it needs to be; use bolded text; include subheads, numbers, and bulleted lists; view white space as your friend; and use high-quality images.

Search Engine Optimization

Search engine optimization (SEO) is the practice of improving the ranking and visibility of your website’s pages in search engines like Google. The easier it is for people to find you via a search engine, the more likely you’ll get people visiting your site to learn more about your business.

What To Blog About

So what should your business blog posts be about? Here’s what they should not be about: your fund, your investment style, or your fund performance. Best blogs should inform and educate your potential investors, and provide the freshest, most up-to-date information about investment and industry strategies and trends, and industry research.

Calls to Action

It’s not enough to have a blog, to have relevant content, and to blog consistently. How do you turn a blog into a lead? The key: add a relevant call to action “CTA” to each post. It’s your way of asking for the lead. CTAs are the forms and links on your site, blogs, emails, eBooks, and landing pages where you ask leads to go for more information.

How to Get Started

You want a blog but hate to write, don’t have the time, and don’t know how to promote your blog? InCapital Marketing provides creative marketing, design, and development – and blogs – to drive growth for asset managers. Our clients are wealth managers, hedge fund managers, boutique and global investment firms, retirement plan providers, RIAs, and real estate private equity companies.