The first marketing content that start-up investment managers and private equity managers often want is the pitch book. You’re pitching to raise capital and find new investors, so it’s logical to want a powerful pitch book first.
As you begin to raise capital and think of adding a blog, an eBook, a video, and a website (if you haven’t started your site yet), where do you find fresh content ideas? The pitch book is the first place to look. In your sales deck, you’ve presumably already outlined your firm’s investment style, key differentiators, background, and performance history.
Here are 11 ways to repurpose, refresh, and recycle your pitch book to garner leads via additional communication vehicles:
For many potential clients, if you don’t have a website, you don’t exist. A simple way to boost your credibility is to refashion the salient points you’ve worked diligently to produce for your pitch book into a website that can act as a magnet to bring in new investors.
2. Blog Posts
The more blog posts you have, the greater your chance that a prospective investor will find you on the web. Consistent blogging helps boost return on investment (ROI). According to HubSpot in their 2014 State of Inbound Marketing report, 57% of businesses that blogged once per week reported a positive ROI. Likewise, 67% of firms if that published a new post two times weekly reported a positive ROI.
3. LinkedIn Posts
Your blog posts can then be re-refashioned into content on your firm’s LinkedIn Business Page (if you have one). You can copy and edit by hand, or, not surprising, some firms specialize in automatically re-purposing blog content across social media, including Facebook and Twitter.
EBooks are the free offer – and the informative content – that you can provide in return for prospects providing their contact information. The content in your pitch book should be able to be refreshed and redesigned into a design-rich 8, 12, or 16 page eBook (or any reasonable page size, really).
5. Email Newsletters
Do you want to provide your investment prospects with an email newsletter? The content on your pitch can provide a gateway to great newsletter content.
6. SlideShare Presentations
SlideShare is like a YouTube channel for presentations. You can re-purpose and post your pitch book into a SlideShare presentation and pick up a new audience in the process. With SlideShare you upload a presentation from PowerPoint or as a PDF, which can then be embedded onto other blog sites, much like a YouTube video.
What about re-fashioning key points in your sales deck into a one-page PDF checklist? Prospects who are motivated by to-do lists and checklists may be more motivated to download your PDF than if the same information was in another format.
If you are or could be a podcaster or radio host in waiting, the content in your sales deck can be leveraged into your first or next podcast for clients in waiting.
Webinars are an effective way to engage potential investors, and specific and sundry pages of your sales deck can be part and parcel of your webinar.
10. Motion Graphics
A motion graphic is a PowerPoint on steroids. With a motion graphic, you can add narration, music, movement and more to current content.
It’s a wrap! Yes, if you have a smartphone, a smart son or daughter with an iPhone, or a savvy video production firm, you can make your own video. Use the content of your pitch book as the basis to create a video for boosting your visibility.