LinkedIn, with more than 350 million members in the United States, is the social network for professionals. With more than 60 million visitors per month, they are site that investment managers should look at.

Why? LinkedIn may help you direct traffic to your website, and can help build your firm’s investment management reputation

How do you take advantage of LinkedIn?

1. Create a Personal Professional Profile

The first thing you’ll want to do is create your personal professional LinkedIn profile. When a prospect searches your name on Google – and they will – your LinkedIn professional profiles will usually show up on the first search page, higher than your personal Facebook, Twitter, and Google+ accounts, if you have them.

2. Add Your Company

On your company page overview, you can add your company logo, a description of up to 2000 characters, website address, company industry, type, size, location, and specialties. The products and services section of your company page lets you showcase whatever you want to showcase, and link to your website.

To add a Company Page: 1) move your cursor over Interests at the top of your homepage and select Companies; 2) click Create in the Create a Company Page box on the right: 3) enter your company’s official name and your work email address; 4) click Continue and enter your company information. When you publish the page, it’s live on LinkedIn.

3. Add Your Logo and a Banner

After you’ve added your logo and a keen picture, you should keep your Company Page fresh with weekly or daily updates.

4. Create a Showcase Page

For business lines or initiatives with unique messaging and audience segments, you may want to consider creating a showcase page.

5. Become a Member of a Featured Groups

Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.

6. Add a Careers Page

If you’re hiring, you can use, as a paid feature, LinkedIn’s Career Page.

You can add a new LinkedIn Company Page only if:

* You have a personal LinkedIn profile set up with your true first and last name.

* Your profile is at least 7 days old.

* Your profile strength is listed as Intermediate or All Star.

* You have more than two connections on your profile.

* You’re a current company employee and your position is listed in the Experience section on your profile.

* You have a company email address (e.g. added and confirmed on your LinkedIn account.

* You don’t use the same domain more than once to create a Company Page. Note: domains like or can’t be used to create a Company Page.

For more information, please check out the free eBook below.