Here’s a basic tip on why you should reconfigure existing content in different ways: people learn different.
Visually oriented prospects learn better from infographcs than other formats. Prospects who listen first may learn best from a podcast.
Readers prefer to read blog posts and/or your website.
Kinesthetics need action to learn best, so videos may be best.
With a nod to the visually oriented, check out this infographic from SlideGenius: