Registered Investment Advisors and asset managers who are not nurturing prospects with long-term, consistent email campaigns are missing the inbound marketing boat.
Email campaigns are a primary way to inform and educate your leads, newsletter subscribers, and blog readers, and to make sure they think of you first when they are ready to engage, wherever they are in the sales process.
Is your firm like the 70% of business-to-business companies identified in the infographic below who don’t use email marketing as a lead generation tool? Or have you moved to the head of the marketing class?
Check out this free eBook for more detail on how to use inbound marketing – and one of it’s (and your) basic tools – email marketing: