Investment firms, asset managers, private equity firms, and RIAs need to have a mobile marketing strategy.

Having a website is not enough; your site needs to work and behave beautifully, on their smartphones, tablets, and whatnots.

Mobile phones are now almost as commonplace as toothpaste.

According to the Pew Research Center, as of April 2015, 64% of U.S. adults owned a smartphone, up from 35% in 2011.

The infographic to the right, created by Marketo, provides insight on consumer’s smartphone behavior.

Some highlights from the study:

  • 75% of consumers do product research on their smartphones

  • 72% spent more than two hours per day on their mobile devices

  • 50% allow push notifications from mobile apps

  • 50% receive more than 20 promotional emails per week

What’s more, according to Pew, “46% of smartphone owners say their smartphone is something they couldn’t live without.” 

And in a 2015 survey conducted by Dynatrace, a digital application performance company, 46% of business-to-business customers said they were not likely to go back to a mobile site if it didn’t work properly during their first visit.

The bottom line: go mobile, or go home. 

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