Entrepreneur extraordinaire Guy Kawasaki likes to cut to the pitch, and to cut the pitch book, too.

“I am evangelizing the 10/20/30 Rule of PowerPoint,” Mr. Kawasaki said. “It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.”

10 Slides.  Mr. Kawasaki says 10 slides – or 10 concepts – is the maximum if you want to get your point across in a meeting with key decision makers.

20 Minutes.  Get the point quick. If you’ve been allotted an hour to present, keep your talking points to 20 minutes or less, said Mr. Kawasaki. That will leave 40 minutes for questions, interruptions, interregnums, and other key concepts your prospects need to understand and clarify before investing with you. 

30 Points.  You also should keep the type size of the perfect pitch to no smaller than 30 points, Mr. Kawasaki said. That’s pretty large, and it’s on purpose: don’t circumvent the 10 page rule by using tiny 10 point type or smaller.

The 10/20/30 concept applies, Mr. Kawasaki implies, to whether you are presenting to venture capitalists, angel investors, friends, family, family offices, brokers, high net worth individuals, or accredited investors. 

But what if your audience will not make a decision without more detail, say, on your funds’ investment strategy, risk mitigation, historical comparisons, and other points of light? Well, that’s what a second, follow-up pitch book is for. 

What do you think? Is 10 pages not enough? What about slides that are visual only, or have only one line of text?

The infographic below was prepared by Mr. Kawasaki and Visually.