Do Registered Investment advisors or investment managers know what your website’s bounce rate is?
Perhaps first a definition is required. The bounce rate refers, per Google Analytics, as the percentage of single-page visits after which your website visitor bounced away. A high bounce rate may show that your site isn’t particularly sticky – prospective investors see one page and don’t stick around to click on any others.
Your site may have issues with lack of relevant content, lethargic landing pages, slow loading times, or many other factors. Note: prospects may have found what they wanted on the first page visit, even though it makes your bounce rate higher.
Google also takes into account your site’s bounce rate as one of many factors in site ranking, and therefore how you might appear in prospective searches.
The average bounce rate for all categories of sites and industries is about 50%.
A bounce rate of 26% to 40% is excellent: 41% to 55% is about average; 56% to 70% is higher than average.
If your firm is without a website, then perhaps bounce rate is not relevant, but not having a site is a horse of another color.
Kissmetrics, a digital marketing data analytics company, created and collated the cool infographic below, including 7 tips to improve your bounce rate, from which we summarize.
One way to improve your bounce rate is to have landing pages that compel action. The eBook below explains how: