What have the influencers in marketing, investment management, wealth management, and overall great goodness said about their areas of expertise, and how may they apply to us now?

Please peruse the following pithy, possibly provocative, and more than less patriotic quotes from inbound marketing innovators, advertisers, asset managers, authors, business owners, comedians, fictional people, statesmen.

Let the trombones begin:

ON MARKETING

1.“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter Drucker

2. “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person.”
Gary Vaynerchuk.

3. “Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.”
Kim Garst

4.“A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.”
Al Ries

5. “Increasingly, the mass marketing is turning into a market of niches.”
Chris Anderson

6. “Don’t blame the marketing department. The buck stops with the chief executive.”
John D. Rockefeller

ON INBOUND MARKETING

7. “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”
Brian Halligan

8. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
David Meerman Scott

9. “If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.”
Guy Kawasaki

10. “Spy on competitors’ weaknesses to better broadcast your strengths.”
Jeff Bullas

11. “It ain’t bragging if you can do it.”
Dizzy Dean

12. “Inbound marketing techniques can be especially effective for financial planning practices.”
Michael Kitces

ON CONTENT MARKETING

13. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Joe Pulizzi

14. “Organizations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO.” Rand Fishkin

15. “Good content always has an objective; it’s created with intent. It therefore carries triggers to action.”

Ann Handley

16. “If your content isn’t driving conversation, you’re doing it wrong.”

Dan Roth

17. “Advertising and traditional marketing don’t work on the most cynical and skeptical species on the planet, the affluent investor. But advisors can attract this elusive creature with some strategic content marketing.” Matt Oechsli

ON SOCIAL MEDIA

18. “Social media allows me to pick my times for social interaction.”

Guy Kawasaki

19. “Social media has opened the door to greater communication between businesses and consumers.”

Rebekah Radice

20. “Social media is not just an activity; it is an investment of valuable time and resources.”

Sean Gardner

21. “The social web is simply bringing us back to our marketplace roots where personal connection, immediacy, and word of mouth validation are the most important marketing considerations.” Mark W. Schaefer

22. “I know that if I say something that’s considered outrageous, a group will take it, create an email blast, and use me to raise money or to do whatever, to build their profile.”

Greg Gutfeld

 23. “I done wrestled with an alligator, I done tussled with a whale; handcuffed lightning, thrown thunder in jail; only last week, I murdered a rock, injured a stone, hospitalized a brick; I’m so mean I make medicine sick.” Muhammad Ali

24. “LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.” Unknown

25. “Everyone says social media is a unicorn, but maybe it’s just a horse?”

Jay Baer

ON BEHAVIORAL FINANCE

26.“Behavioral finance is the notion of integrating psychology with finance. So you’re looking at some major themes where people are not only rational but they make decisions based on emotions.” Victor Ricciardi

27. “In the process of trying to not make any mistakes, companies create environments that punish risk and therefore punish ingenuity and growth.”

Dan Ariely

28. “Forecasting is for weathermen.” Daniel Crosby

29. “Some investments do have higher expected returns than others. Which ones? Well, by and large they’re the ones that will do the worst in bad times.”

William F. Sharpe

30. “Every man lives by exchanging.”

Adam Smith

31. “Don’t look back. Something might be gaining on you.”

Satchel Paige

ON RESEARCH

32. “Fifty percent of all leads are qualified but not ready to buy.”

Gleanstar Research

33. “Sixty percent of the sales cycle is over before a prospect ever talks to a salesperson.”

Corporate Executive Board

34. “Thirty-five to fifty percent of sales goes to the vendor that responds first.”

Insidesales.com

35. “Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.”

HubSpot

ON MOTIVATION

36. “Tell me and I forget. Teach me and I remember. Involve me and I learn.”

Benjamin Franklin

37. “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”

Seth Godin

38. “Be yourself. Everyone else is already taken.” Oscar Wilde

39. “To improve is to change; to be perfect is to change often.”

Winston Churchill

40. “Attention is a precious commodity.”

Brian Solis

41.“Far and away the best prize that life has to offer is the chance to work hard at work worth doing.”

Theodore Roosevelt

42. “The most effective way to do it, is to do it.”

Amelia Earhart

43. “Luck is the residue of design.” Branch Rickey

44. “Diamonds are nothing more than chunks of coal that stuck to their jobs.”

Malcolm Forbes

45. “Outside of a dog, a book is a man’s best friend. Inside of a dog it’s too dark to read.”

Groucho Marx

ON MONEY

46. “Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.”

Warren Buffett

47. “The lack of money is the root of all evil.”

Mark Twain

48. “If everyone thinks one way, it is likely to be wrong. If you can figure out that it is wrong, you are likely to make a lot of money.”

Jim Rogers

49. “Money doesn’t have to be scary or serious all the time. Money can be about joy, security, and confidence.”

Sophia Bera

50. “Money is better than poverty, if only for financial reasons.” Woody Allen

ON INVESTING

51.  “The whole secret to winning big in the stock market is not to be right all the time, but to lose the least amount possible when you’re wrong”

William O’Neil

52. “Everyone is a disciplined, patient investor, entirely focused on the long term. And then an hour goes by.”

Josh Brown

53.  “Traders can cause short-term volatility. In the long run, the market must revert to a sensible price/earnings multiple.” Ben Stein

54. “The four most dangerous words in investing are: ‘this time it’s different.’” Sir John Templeton

55. “An illusion is that short-selling is somehow more dangerous than buying a stock for a price. A stock can go up to infinity and down only to zero. There is no danger that cannot be provided for by adequate diversification.”

Alfred Winslow Jones

56. “It is in your DNA to love a good story. You know, neat tales with heroes and villains and conflicts to resolve. A good story pushes our buttons, is exciting and memorable.”

Barry Ritholtz

57. “While distinct differences exist in marketing and raising assets for smaller or larger funds, a fundamental similarity is the basic need for personal engagement and relationships in the pursuit of assets and allocations.”

Bryan Johnson

58. “Forty for you, sixty for me. And equal partners we will be.”

Joan Rivers

ON PERSISTENCE

59. “The problem with putting two and two together is that sometimes you get four, and sometimes you get twenty-two.”

Dashiell Hammett

60. “You’ve go to out on a limb sometimes because that’s where the fruit is.”

Will Rogers

61. “Everywhere is within walking distance if you have the time.” Steven Wright

62. ”Don’t stop when you’re tired; stop when you’re done.”

Marilyn Monroe

MISCELLANY

63. “The least productive people are usually the ones who are most in favor of holding meetings.”

Thomas Sowell

64. “Most young people have tremendous respect for older people’s views.”

Dennis Prager

65. “Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity.”

Martin Luther King, Jr.

66. “My crown is called content, a crown that seldom kings enjoy.” William Shakespeare

ON CLIENTS

67. “The day you sign a new client is the day you start losing one.” Don Draper

68. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker

69.“Well, if I called the wrong number, why did you answer the phone?” James Thurber

ON CREATIVITY

70. “Creativity is intelligence having fun.” Albert Einstein

71. “When you’re curious, you find lots of interesting things to do.” Walt Disney

72. “Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.” Charles Mingus

73. “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Steve Jobs

74. “Can you make the logo bigger?”

Anonymous

75. “If it doesn’t sell, it isn’t creative.”

David Ogilvy

76. “Creativity is a wild mind and a disciplined eye.”

Dorothy Parker

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