Blogging is easy. That is, if you have the resources, time, discipline, objective, and the right approach.

Otherwise, creating and maintaining a blog – or a resource center, commentaries, or columns – may be challenging for financial advisors and asset managers, particularly if you don’t consider yourself or anyone on your team a wonderful writer.

Copyblogger, aka Rainmaker Digital, teaches people and firms how to create valuable information that builds business. We liked their infographic (see below) “The 11 Essential Ingredients Every Blog Post Needs.”

Whether you are or will be managing your blog in-house or outsourcing, frame these 11 fundamentals:

  1. Craft a magnetic headline.
  2. Open with a bang.
  3. Use persuasive words.
  4. Write damn good sentences.
  5. Insert killer bullet points.
  6. Create exquisite subheads.
  7. Tell a seductive story.
  8. Keep attention with internal cliffhangers
  9. Choose an arresting image.
  10. Choose in style.
  11. Be authentic.