What’s all this fuss and commotion over inbound marketing?
Inbound marketing for financial advisors and asset managers may be the greatest thing since sliced bread, if you like bread and like it sliced, or it may be the latest in a long line of marketing schemes to part advisors with their money.
The marketing automation company HubSpot has been at the forefront of evangelizing inbound marketing as a philosophy for businesses of all stripes. In fact, HubSpot’s CEO Brian Halligan coined the phrase “inbound marketing” in 2005.
From the HubSpot creators, “Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention…By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.”
The content you create can be in the form of blog posts, white papers, eBooks, infographics, videos, webinars, investors guides, fact sheets, commentaries and dozens more iterations.
Inbound marketing is not about taking inbound phone calls or having an inbound marketing call center – its about providing useful and educational information to people when they want it and how they want it.
Why Go Inbound?
Inbound marketing has created 54% more leads than traditional outbound marketing strategies, such as print, radio and TV advertising, cold calls, and events.
82% of firms who blog – one of the many working parts of inbound marketing – have seen positive return on investment.
The cost per lead for inbound marketers has been 13% less than traditional marketing methods. (All sources: HubSpot)
Can or should inbound marketing be a part of your overall business strategy? For more detail, please click below to receive your complimentary white paper.