Who doesn’t want to rank higher on Google search, get more social shares on Twitter and LinkedIn, and grab more leads from their content marketing?
Siege Media, a SEO-focused content marketing agency, created the infographic that serves as the source material for this post. For statistical sources, see the “Reference’ section in the infographic.
Here are 13 quick tips for firms of all sizes and stripes, and financial advisors and investment managers as well:
1. Shorter URLs. The fewer the characters in your URL, the better your chance for being noticed by search engines, and by extension, your prospects. The highest ranked URLs had only 50 characters.
2. Non-Static Content. Marketers that add videos, animation, and GIFS have shown to produce more than twice the lead conversions of static content.
3. Better Titles. Yes, better titles – short, punchy, with a how-to in it, or with number at the top – have correlated highly with better click through rates.
4. Easier Reading. The average reader (not you) read on the same level of a 8th to 10th grader.
5. More Bullets. 78% of site content that ranked #1 in search results had bullet points.
6. Bigger Fonts. Online and offline text that had larger rather than smaller text were more likely to rank #1 for visibility. The average text size had a 15.8 font.
7. Faster Loads. Make sure your image load times are quick; in general, the quicker the load, the higher the search ranking.
8. More Visuals. If you want your pages to rank high on search, have lots of images. Site pages with nine or more images were top ranked.
9. Professional Images. But don’t use just any images. Professional quality visuals got 121% more social shares than lower quality pix.
10. More Images. The highest-ranking site pages on Google search had nine images.
11. Floating Buttons. Social sharing buttons for Twitter, LinkedIn and Facebook that move down the page as visitors scroll down have increased social traffic by 27% compared to fixed buttons.
12. More Infographics. Tall visuals on your site, like infographics, increase your chances for visitors to share your content, which in turn helps SEO.
13. Longer Posts. The highest-ranking blog posts on Google search tend to be have more than 2,000 words. (Shorter posts can be terrific, too, particularly if you link the posts from Twitter with the objective of driving traffic to your site.)