WEBSITE DESIGN

68% of B2B businesses use landing pages
to garner a new sales lead for future conversion

MarketingSherpa

Websites should attract, convert, close, and delight customers. Whether you need a brand new website or a refresh and rebranding, we seek to turn your online presence into a living, breathing creative marketing hub.

The main goal of any website design should be to attract as many visitors to your site. How? By educating and informing – and by providing calls to action to get free stuff that will educate and inform them. In order to keep your prospects on your site, you need to ensure that their needs are filled – while your prospects our on your site.

Attract

How do your prospects and current clients read, see and view “experience” your site? An easy to understand format, relevant and consistent look, color scheme, font hierarchy, images, short sentences and paragraphs, bullets, and boldface all mater. We have developed and branded sites on the following platforms: GoDaddy, HubSpot, SquareSpace, WordPress, and Wix.

Convert

Our approach to website design incorporates both people friendly searches and a search-engine friendly structure, along with high-converting layout and forms. The goal is to make your website easier for potential clients and investors to contact you, and for them to convert to satisfied clients.

Close

Closing is of course a key step in the buyer’s lifespan, and in your sales funnel. Before you close, you need a call to action. What would you like your site visitors do to next? Call for more information? Download an eBook? Subscribe to your blog? Request a consultation? One goal: produce calls to action so that potential investors will be able to engage and ask for additional information.